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For marketers and brand strategists, influencer marketing in the wellness industry has evolved beyond product placement. It’s now about values alignment, education, and emotional connection. The mental health influencers featured in this list offer exactly that: compelling storytelling, professional credibility, and high audience trust. Whether they’re guiding a mindfulness practice or sharing a raw moment of vulnerability, they create space for real impact and real brand resonance.
These 10 mental health influencers aren’t just making noise; they’re making a difference. Each of them blends authenticity, expertise, and storytelling in a way that fosters trust, builds emotional resonance, and inspires action. For marketing professionals, PR teams, and campaign strategists, this list offers more than inspiration; it’s a blueprint. These influencers are prime partners for launching impactful brand collaborations, especially in wellness tech, therapy platforms, self-care products, and socially conscious campaigns. In 2025, as wellness trends continue to evolve, these creators stand at the intersection of influence and intention, making them essential allies in any brand’s journey toward meaningful consumer connection.
Dr. Julie Smith
Dr. Julie Smith is a UK-based clinical psychologist and bestselling author whose engaging and educational content has made her one of the world’s most influential mental health voices online. The author of Why Has Nobody Told Me This Before?, published on January 11, 2022, is a clinical psychologist and online personality known for her work in making mental health education accessible. With a following of over 5 million across platforms like TikTok, Instagram, and YouTube, she has a gift for turning complex psychological concepts like intrusive thoughts, burnout, and anxiety into short, digestible videos. Her tone is compassionate, direct, and science-backed, which resonates with audiences seeking clarity and calm in today’s overstimulated world.
What makes Dr. Julie stand out is her ability to offer real tools in real time, whether it’s a breathing exercise for panic attacks or a perspective shift on self-worth. Her mental health advocacy isn’t just educational; it’s incredibly actionable. For brands, she’s a natural fit for campaigns involving therapy apps, wellness tools, mindfulness products, or any initiative aiming to demystify mental health care. Her Canada Day and World Mental Health Day collaborations often include wellness partnerships or live Q&As that drive measurable engagement and trust.
Platforms: TikTok, Instagram, Facebook, LinkedIn, X (formerly twitter), Threads
Focus Areas: Mental health education, Psychology tips, Anxiety support, Therapy tools
Jay Shetty
Jay Shetty is a British-Indian former monk turned bestselling author, speaker, and one of the most recognizable global wellness influencers. With a combined social media audience of over 40 million, Jay’s content bridges ancient wisdom with modern emotional challenges, offering digestible lessons in mindfulness, purpose, and inner peace. Through his viral videos, podcast (On Purpose), and multiple books, he’s become a trusted voice for those navigating stress, burnout, and identity.
What makes Jay stand out is his unique blend of spiritual storytelling and real-world relevance. From mental detox tips to relationship communication skills, his content is consistently insightful, actionable, and high-converting for brands. In past campaigns with companies like Calm and Google, Jay has proven how well-crafted thought leadership can anchor meaningful brand partnerships. His global reach, polished delivery, and core message of emotional well-being make him an ideal fit for wellness apps, corporate mental health programs, and purpose-driven brand storytelling.
Platforms: Instagram, Youtube, Podcast
Focus Areas: Mindfulness practices, Purpose-driven living, Relationship advice, Inspirational storytelling
Elyse Myers
Author of ‘That’s A Great Question, I’d Love To Tell You’, Elyse Myers is a digital creator and mental health advocate known for her unique blend of humor, vulnerability, and storytelling. With over 1.5 million followers across TikTok and Instagram, Elyse has built a community around her real-life experiences with anxiety, intrusive thoughts, and self-doubt. Her comedic sketches often highlight uncomfortable social interactions and overthinking, making her content wildly relatable, especially for millennials and Gen Z audiences.
What sets Elyse apart is her fearless transparency. She shares both the cringeworthy and courageous moments of life with equal honesty, often closing her videos with empowering affirmations like “You’re doing great.” Her partnership with brands like BetterHelp and Calm has shown how humor and heart can drive engagement around mental health products. Whether she’s riffing on awkward conversations or opening up about therapy, Elyse makes mental wellness feel approachable and even joyful.
Platforms: Instagram, TikTok, Facebook
Focus Areas: Anxiety and overthinking, V ulnerability, Real-life mental health, Comedy
Kati Morton
Kati Morton is a licensed therapist and one of the earliest mental health professionals to embrace YouTube as a teaching platform. Her channel, with over 1.3 million subscribers, features accessible explanations of conditions like PTSD, OCD, and depression, alongside Q&As that address real-life mental health struggles. Kati’s calm, nonjudgmental presence makes her a go-to source for individuals seeking clarity on topics they may be afraid to discuss elsewhere.
Kati stands out for her longevity and credibility in the space. She’s a trusted authority who consistently breaks down stigmas while uplifting viewers with practical strategies. From journaling prompts to setting healthy boundaries, her content empowers viewers to take small but powerful steps toward healing. She’s partnered with platforms like Talkspace and Headspace, helping normalize online therapy and digital wellness. For any campaign rooted in education and support, Kati offers unmatched trust and consistency.
Platforms: Instagram, X
Focus Areas: Therapist-led education, Mental illness awareness, Digital wellness
Matt Haig
Matt Haig is a bestselling British author and outspoken mental health advocate whose honest writing has touched millions. With books like Reasons to Stay Alive and The Midnight Library, Matt shares deeply personal experiences with depression, anxiety, and suicidal thoughts, offering hope through his words. His social media presence, especially on Instagram and Twitter, extends those insights into everyday encouragement and reflection.
What makes Matt impactful is his voice, both literary and literal. He speaks to the lonely, the overwhelmed, and the misunderstood with unwavering honesty. His platforms serve as a safe space for readers and followers to feel seen and understood. As a brand partner, Matt brings authenticity and empathy to campaigns focused on mental health awareness, book launches, digital wellness, and educational initiatives. His credibility as both a creator and a survivor creates space for a deeper connection.
Platforms: Instagram, X
Focus Areas: Mental health, Public Speaking, Writing books
Nedra Glover Tawwab
Nedra Tawwab is a licensed therapist, boundary expert, and bestselling author of Set Boundaries, Find Peace. Her Instagram page, filled with clean graphics and affirming quotes, is a virtual classroom for emotional intelligence and healthy relationships. With over 2.4 million followers, Nedra teaches skills that are often overlooked in traditional mental health discussions like how to say no, deal with guilt, and communicate needs clearly.
Nedra’s content stands out for its clarity. She distills therapeutic principles into shareable, bite-sized tips that feel both affirming and practical. Her influence extends to workplaces, schools, and online wellness communities. For brands focused on mental clarity, relational wellness, and DEI-aligned emotional education, Nedra is a powerful partner. Her consistent, visually strong content fits seamlessly into campaigns that require both credibility and mass appeal.
Platforms: Instagram, Facebook
Focus Areas: Healthy boundaries, Emotional intelligence, Relational wellness
Kris Carr
Kris Carr is a wellness icon, cancer survivor, and New York Times bestselling author whose work focuses on the intersection of physical and emotional healing. She rose to fame with her documentary Crazy Sexy Cancer and continues to advocate for a holistic approach to life, combining plant-based nutrition, meditation, journaling, and radical self-love. Her story has been featured on Oprah, and her content inspires millions through books, newsletters, and speaking engagements.
Kris brings a nurturing, grounded tone to mental health. She often discusses grief, fear, and resilience through her own experiences with chronic illness. Her messaging is especially resonant with women seeking sustainable self-care and inner peace. For brands in wellness, supplements, and self-development, Kris represents authenticity and long-term impact. Her community trusts her implicitly, making her a strong voice for any initiative rooted in healing.
Platforms: Instagram, Personal Website, Facebook
Focus Areas: Holistic self-care, Mental and physical healing, Women Wellness, Resilience through illness
Mel Robbins
Mel Robbins is a global motivational powerhouse whose signature “5 Second Rule” has helped millions break cycles of anxiety and self-doubt. A former CNN legal analyst turned personal development coach, Mel’s direct, empowering delivery style has earned her a combined following in the millions across YouTube, Instagram, and her podcast. She’s also a bestselling author and speaker who frequently addresses productivity blocks, panic attacks, and limiting beliefs.
Mel stands out for her action-based approach to mental wellness. Whether you’re stuck in procrastination or spiraling with overthinking, her tools are about doing, not just talking. Her campaigns with brands like Audible and LinkedIn Learning reflect her high-performance focus. Mel is an ideal partner for brands targeting corporate wellness, personal productivity, and high-impact behavioral change. She brings energy and realness to every message she delivers.
Platforms: Instagram, Facebook, TikTok,Personal Website, LinkedIn
Focus Areas: Motivation and mindset, Anxiety tools, High-performance habits, Productivity coaching
Dr. Thema Bryant
Dr. Thema Bryant is a clinical psychologist, ordained minister, and past president of the American Psychological Association. She’s a widely respected speaker and mental health advocate whose work centers on healing from trauma, especially in marginalized communities. With her poetic delivery and scholarly grounding, Dr. Thema has become a trusted voice on issues like racial trauma, spiritual healing, and self-empowerment.
What makes Dr. Thema exceptional is her balance of intellectual rigor and emotional resonance. Her content incorporates both psychology and spirituality, providing a full-spectrum approach to mental health. She’s a powerful fit for brands focusing on DEI, social justice, and trauma-informed care. Whether she’s addressing micro-aggressions or guiding healing meditations, Dr. Thema brings deep wisdom to every campaign she touches.
Platforms: Instagram, Youtube, X, Facebook, TikTok
Focus Areas: Trauma-informed healing, Racial and spiritual wellness, Empowerment through therapy, DEI mental health education
Emma McAdam
Emma McAdam is a licensed therapist and the face behind Therapy in a Nutshell, a YouTube channel and Instagram hub that teaches practical mental health skills in short, straightforward videos. Her content breaks down topics like emotional regulation, managing intrusive thoughts, and calming the nervous system, without fluff or jargon.
Emma is particularly effective at turning therapeutic techniques into daily habits. Her teaching style is calm, clear, and empowering, making complex topics feel actionable. With millions of views and over 1 million subscribers on YouTube, she’s become a go-to resource for individuals looking to improve their mental health on their own terms. She’s an excellent partner for educational apps, resilience training platforms, and digital health campaigns.
Platforms: Instagram, Youtube, X, Apple Podcast
Focus Areas: Emotional regulation, Psychology tips
Emotional Resonance Is The New ROI
The mental health influencers featured above embody a new era of social advocacy - one where expertise, vulnerability, and authenticity intersect to inspire true change. Whether they’re sharing raw personal struggles, breaking down complex psychological concepts, or guiding followers through actionable wellness tools, these creators are dismantling stigma and normalizing emotional care on a global scale.
Partnering with these voices isn’t just about reach; it’s about resonance. Their ability to build trusted communities and foster genuine emotional connections makes them powerful allies for campaigns focused on wellness tech, self-care products, therapy platforms, or broader DEI and social impact initiatives.
In 2025 and beyond, as mental health continues to take center stage, these influencers stand as essential guides, helping audiences to survive and thrive. Collaborating with them offers brands a unique opportunity to align with purpose, amplify meaningful narratives, and create lasting impact in the hearts and minds of consumers.
